Disney tries to get the rights over Loki but fails to achieve its goal

Over the decades, Disney has repeatedly attempted to register and protect the rights to slogans or popular celebrations. Recently, it attempted to register the Norse god 'Loki' for the Marvel franchise, an attempt that was rejected. Why? Because it is not an original enough idea (i.e., not at all) to be considered original and creative. With a name like Disney behind it, one would expect a deep knowledge of the rights market, yet every now and then something slips through the cracks. Nevertheless, it is a clear demonstration of how valuable creativity is.