Will the metaverse be entertaining? Ask South Korea

Many want to immerse themselves in the metaverse, but to make it attractive to the mass it's necessary that the content within it is interesting, fun and engaging. In South Korea, that content is K-pop.

A large number of members of K-pop groups already have digital counterparts (Karina, a singer of the band "Aespa", uses her virtual avatar "Ae-Karina" on Youtube), but the South Korean company Kakao Entertainment wants to take the next step.

Their project is to create a k-pop group present only in the cyberspace. It will be called "Mave" and the 4 members of the group will interact with fansin real life, from all over the world. The company wants to make the singers human enough to amaze and entertain, but without reaching a point of eventual confusion: it's important to remember that the group exists only in the metaverse.