Inside the World of TikTok Spammers and the AI Tools That Enable Them.

  • 2024-03-19 08:00:00
  • 404 Media

Tiktok's entire platform is gradually becoming a showcase of repetitive and empty videos, whose entertainment potential lies solely in the application's algorithm. Where it was once possible to come across short, genuine and personal clips, whose creators were not influencers carefully constructed through marketing strategies, now resides mainly artificially generated content.

Anyone who owns the app and decides to open it in the idle moments of their day will have come across this kind of content: medium-length videos where an artificially generated voice reads posts originally shared on Reddit, or any other such website. The background accompanying these 'stories' often represents gaming sessions on Minecraft, Subway Surfers, or similar games.

Recently, a number of influencers in the field have begun to share how this world actually works, recounting online the various formulas one can use to go viral on Tiktok, without having to put much effort into it. The secret, of course, lies in artificial intelligence.