On September 9, 2024, after months of uncertainty, the infamous trial, initiated by the Department of Justice and eight states, dedicated to Google's adtech antitrust lawsuit will be held. This lawsuit aims, in effect, to dismantle the online advertising business of one of the world's largest companies.
In fact, to lessen the chances of failure, the company itself has issued a $2.3 million check to cover potential damages, thus securing a trial without a jury and, consequently, a considerable advantage over the position it was previously in. The U.S. Department of Justice had originally insisted on a trial accompanied by the presence of a jury, a significant expediency considering the case at hand: the first antitrust lawsuit against a Big Tech brought by the Biden administration.
Essentially, the current lawsuit has Google grappling with accusations that it is using underhand tactics to ensure that it remains the world's leading search engine. In September, its official response.