TikTok ads may soon contain AI-generated avatars of your favorite creators.

Tiktok's advertising landscape is in danger of becoming even more impersonal than it already is, while maintaining a confusing air of supposed personalisation. Indeed, the platform is introducing new tools, based on artificial intelligence, aimed at helping organisations and content creators increase their global audience.

The ultimate goal of these recent additions is to overcome the language barrier and support brands by adding 'a touch of humanity' to ads generated for marketing. To always have the perfect actor for these videos, Symphony Digital Avatars, the platform's AI tool, offers two options: stock or custom.

The first alternative is composed of a series of actors with different backgrounds, nationalities and languages; while the second offers the possibility of creating avatars to represent a precise content creator.